Google Gets Patent for Using Background Noise to Target Ads - coopertherof

Google, on Tuesday, was awarded a patent for "advertizement based on environmental conditions." In other words, Google has patented the technique of using situation factors collected through a device's sensors to target ads at users.

"When determining what ads to serve to end users, the state of affairs factors can personify victimized severally or in combination with matching of keywords associated with the advertisements and keywords in user search queries," the patent reads.

"A browser or search engine located at the user's site Crataegus laevigata obtain data on the surroundings (e.g., temperature, humidity, light, sound, air composition) from sensors. Advertisers may specify that the ads are shown to users whose environmental conditions come across certain criteria."

So Google can buoy now deliver targeted ads to users settled happening their encompassing environment. For example, the patent notes, temperature selective information gathered away a telephone's sensors can be used to blink ads for air conditioners (if temperatures exceed a bound thresholds), Beaver State winter coats (if the temperatures fall infra a certain bench mark).

Detector information isn't the only environmental information Google wants to study with the apparent. Google also wants to break down background information:

"An sound signal that includes a voice instruction from a user of the remote device can be received, and the environmental shape give the axe follow determined founded on background sounds in the audio signal," the patent reads.

In unusual words, if you're at a sports event and you call GOOG-411 for info about a nearby restaurant, Google testament be capable to place the sporting consequence settled on background disturbance heard through the handset's microphone, and ads related fans of that summercater will be pumped to your speech sound.

Likewise, if you're at a concert and you make a sound call during intermission, Google wish be able to determine your musical taste based on the background noise (such arsenic musicians tuning their instruments), as fountainhead every bit GPS info congregate by the French telephone. This will allow Google to push on ads for albums, tickets, and musical equipment to your sound.

If and when Google decides to implement the proprietary technology, it says it wish respect the privacy of its users by allowing them to release off the environmental monitoring application.

Follow self-employed person technology author Lav P. Mello Jr. and Today@PCWorld happening Chitter.

Source: https://www.pcworld.com/article/469249/google_gets_patent_for_using_background_noise_to_target_ads.html

Posted by: coopertherof.blogspot.com

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